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Five Shops to Check Out in Flags, a Shopping Mall Right beside Shinjuku Station!

Jan 23, 2019

Shinjuku is known for its numerous shopping malls and department stores – there are so many that it is difficult to know where to start. In this article we would like to introduce you to Flags, a mall that is entering its 20th year of business. Conveniently located right beside Shinjuku Station’s South-East Exit, this well-known building is home to popular shops such as the GAP and Tower Records. It’s also a popular place to meet up with your friends, as the giant screens on the side of the building make it an easy spot to find. There are many shops to explore – let’s get started!

1) Bear's Sugar Shack

When you take the escalator down from the JR South-East Exit, you’re sure to spot the giant teddy bear right away! This is our first stop, Bear’s Sugar Shack.

This adorable stand sells mini pancakes that can be customized with your favorite sauce and toppings. You can choose from six sauces, including Canadian maple syrup and chocolate sauce. There are twenty toppings available, ranging from sweet chocolate to healthy nuts. The most popular topping is the chocolate biscuits – this crunchy topping goes well with the soft pancakes!

There are also pre-made selections for those who can’t decide what to get. This time, we got the Yumekawa Bear, a cute Harajuku-inspired snack. The pancakes are topped with both strawberries and strawberry ice cream. The treat also comes with a side of whipped cream decorated with oriri, a Japanese rice snack that originated in Kagawa prefecture.

They also have seasonal selections and drinks available. This time we got coffee, which went supremely well with the sweet dessert.

Hours of Operation: 11:00AM-11:00PM

2) Soaptopia

Founded in California in 2001, Soaptopia is a natural body care brand located on the second floor of Flags. The interior is inspired by the American Gold Rush, and is filled with freshly-made bath goods. You’ll want to take your time and enjoy the scents that fill the shop. Talk to the “soap therapists” in store to find a soap that is perfect for you.

Hours of Operation: 11:00AM-10:00PM
Phone Number: 03-5315-4574

3) Flying Tiger Copenhagen

Originating in Denmark, Flying Tiger is a shop on the third floor of Flags filled with interesting and surprising items. Every month there are hundreds of new items that are sold in store at reasonable prices. This is the perfect place to stop by if you’re looking for a gift or some souvenirs! While you’re in Flags, this is a great place to stop by and look around – you’re sure to find something unique!

Hours of Operation: 11:00AM-10:00PM
Phone Number: 03-5925-8552

4) Afternoon Tea GIFT & LIVING

There’s nothing more satisfying than choosing the perfect gift for your loved ones, and Afternoon Tea GIFT & LIVING on the third floor of Flags hopes to deliver that experience. There is a wide variety of gifts available, so you can pick up a little something and make the day of one of your friends. Gift wrapping is also available, which is sure to make your friend smile as soon as they see it.

Hours of Operation: 11:00AM-10:00PM
Telephone Number: 03-5366-5427

5) Tower Records

Tower Records is also celebrating is also celebrating its 20th year of operations in Japan, just like Flags. Taking up the entire 7th floor to the 10th floor of Flags, this is a huge Tower Records location that has approximately 500,000 items in stock! The CDs are from a wide variety of genres, so you’re sure to find something that you like. 30 minute concerts known as “mini-lives” are held by popular Japanese musicians here almost every day – please check the shop’s website to see the schedule.

Hours of Operation: 11:00AM-11:00PM
Telephone Number: 03-5360-7811

Flags is a fresh, fun mall filled with unique and interesting shops. Be sure to stop by when you are in Shinjuku!

Location information


This trendy shopping mall is up-to-date with the latest trends in fashion, music, and sports.

Direct access from southeast exit of Shinjuku Station
Telephone number
Hours of operation
11:00a.m.- 10:00p.m.

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