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Pick Up Delicious Souvenirs in the Shinjuku Area!

Oct 24, 2019

When you’re coming to Japan for a trip, while the top priority is making good memories, you also want to pick up something nice for your friends and family back home. There are many things to buy in Shinjuku, and in this article, we will introduce you to some souvenir-style confectioneries. Keep reading and hopefully you’ll get an idea of what to pick up! All of these souvenirs are popular in Japan, so you can’t go wrong with any of the selections.

A Note About Souvenir-Style Sweets

In Japan, when you go on vacation it is a custom to bring back something for your co-workers. Thus, at most tourist locations in Japan, boxes of individually-wrapped treats featuring the area’s famous ingredient can be found.

In the greater metropolitan area of Tokyo, this often means that boxes of fashionable and trendy treats can be found at any department store and in major train stations. The amount included in each box varies, but generally small, medium and large options are available.

Why not buy a few boxes of different souvenir-style treats, open them up and make a Japanese treat grab bag for each of your friends?

Let's move on to the recommendations!

1) Press Butter Sand – Award Winning Butter Sandwiches with Geometrical Patterns

Press Butter Sand is a dessert that was developed through thorough research. This dessert compresses fresh buttercream from Hokkaido in a cookie shell, so you can taste the buttery flavor just as it is. The Press Butter Sand is the only item that is sold at the stands that carry this item.

In response to the trend of mass-producing souvenir-style treats, Press Butter Sand is only made in small batches. Production of these treats started in 2017 and has been ongoing ever since with a focus on using the best ingredients and making the perfect geometrical shape.

An original press was created in order to manufacture the butter sandwiches one by one, with the roots of this snack’s creation in Japanese sweet making tradition. The rich buttercream and caramel filling in carefully pressed into the cookie shell, bringing out the best of all of the ingredients used.

The brand’s geometrical logo is pressed on to the cookie sandwiches and printed on the box. The simple grey box is accented with a bright orange sticker. The design was so eye-catching that it won the package design award at Top Awards Asia. Why not bring this interesting treat back for your friends?

Press Butter Sand (Odakyu Marche Shinjuku Branch)
Located in the basement of Odakyu Shinjuku Station, close to the West Exit
1-1-3 Nishi-Shinjuku, Shinjuku, Tokyo

2) Yokumoku, a Beloved Western Confectionery Brand

Yokumoku is a western-style confectionery brand that started in 1969 with the Cigare cookie. Their slogan, making confectioneries is a creation, not a production, encapsulates the work and heart that they put into their process. 2019 marks the 50th anniversary of the company, and there are currently over 180 stands selling Yokumoku products in department stores, train stations, and airports.

The most popular is the original product, the Cigare, a buttery cookie that is crispy and flavorful. This rolled cookie has become a symbol of the brand, and though it is rich it has a light flavor. You may feel as if the thin layers of cookie are melting in your mouth! This is truly a unique confectionery. These cookies come in a tin, so you can understand how special they are from the moment you buy them.

Yokumoku (Odakyu Shinjuku Department Store Branch)
1-1-3 Nishi-Shinjuku, Shinjuku, Tokyo
Located on the B2 level of the Odakyu Shinjuku Department Store in the confectionery section.
Hours of Operation: Monday-Saturday 10:00AM-8:30PM
Sundays and National Holidays: 10:00AM-8:00PM

3) Toraya, the Master of Japanese Sweets

Toraya was founded in Kyoto in the latter half of the Muromachi Period, which means that this sweets shop has been around for over 500 years! Since the time of Emperor Gozei (1586-1611), Toraya sweets were officially requested to be served in the imperial palace. In 1869, the capital moved from Kyoto to Tokyo. Toraya followed the emperor to the new capital and left the Kyoto shop as is while focusing on advancing in the Tokyo market, where it is succeeding to this day.

At the Odakyu Shinjuku Department Store branch, you can find Toraya’s standard offering. We recommend the Mini youkan, a jellied dessert made from red bena paste, and monaka, Japanese-style dessert sandwiches. The mini youkan is Toraya’s standard, and you can find five flavors - red bean, brown sugar, matcha, honey, and black tea. While these go well with green tea, you can also enjoy them with coffee as well. One piece is 260 yen, or you can buy all five for 1,404 yen including tax.

You can find monaka with white bean paste filling, smooth red bean paste filling or chunky red bean paste filling. The monaka come in cherry blossom, plum blossom and chrysanthemum shape. The monaka come in a decorative box, so they are the perfect gift for Japanese sweet lovers! One piece is 216 yen, 6 pieces are 1,512 yen including tax.

Toraya (Shinjuku Odakyu Branch)
1-1-3 Nishi-Shinjuku, Shinjuku, Tokyo
Located on the B2 level of the Odakyu Shinjuku Department Store
Hours of Operation: Monday-Saturday 10:00AM-8:30PM
Sundays and National Holidays: 10:00AM-8:00PM

4) Kabuki-age Tokyo – The New Face of Japanese Rice Crackers

Kabuki-age is a type of rice cracker that is grilled with soy sauce. Kabuki-age Tokyo is a collaboration between Amanoya, the snack brand famous for kabuki-age style rice crackers, and the Odakyu Department Store. Everyone in the Kanto area loves kabuki-age rice crackers, and as such, they are a fairly common treat. At the department store, you can find kabuki-age rice crackers in wonderful packaging that makes for a great gift.

Komaru rice crackers are in bite-sized pieces, and while they do have the soy sauce base that kabuki-age rice crackers are known for, they come in sweet, spicy and bitter flavors! You can choose from six varieties – salt and Setouchi lemon, garam masala Indian curry, Kishu Nanko plum and kelp, Italian tomato and basil, cheddar and Camembert, and honey and butter. You can enjoy many unique kinds of rice crackers here! (432 yen each/4 packages per box)

Of course, the stylish box is the perfect representation of Tokyo’s fashionable souvenir-style snacks. The modern designs are chic yet still keep a touch of the traditional Japanese packaging that kabuki-age rice crackers are known for. The colors of the boxes are based on the flavor, adding a cute touch to the design.

Kabuki-age Tokyo (Odakyu Shinjuku Department Store Branch)
1-1-3 Nishi-Shinjuku, Shinjuku, Tokyo
Located on the B2 level of the Odakyu Shinjuku Department Store in the confectionery section.
Hours of Operation: Monday-Saturday 10:00AM-8:30PM
Sundays and National Holidays: 10:00AM-8:00PM
http://www.kabukiage.tokyo/(Japanese only)

If you’re buy for friends or family who love to try new snacks and foods, pick up some of these high-quality confectioneries for them and see their reaction. It’s hard to find souvenir-style treats overseas, so get something that you truly can’t find back home!

Location information

Odakyu Department Store Shinjuku

This department store is directly connected to Shinjuku Station, the train station with the highest number of passengers in Japan. Featuring a wide lineup of everything from popular cosmetics and luxu…

1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Telephone number
Hours of operation
10:00AM-8:30PM Note: May vary according to the floor, day of the week and season.

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